AI transformation starts at the top.
Half-day, full-day, and tailored workshops for founders and leadership teams. Your team can't execute what leadership doesn't understand.
Facilitated by Felipe AbelloMost AI initiatives fail because they start at the bottom.
Individual contributors experiment with AI tools while leadership watches from a distance. The result: fragmented adoption, no shared strategy, and a team that doesn't know what "good" looks like. The tools are available. The bottleneck is leadership understanding.
When founders and executives experience AI hands-on — building something real in a few hours — the entire organization shifts. Decisions get made faster. Resources get allocated correctly. And the team finally has permission to move.
Choose the format that fits your team.
Half-Day Intensive
A focused session for leadership teams who need to get on the same page about AI. We cover what's possible today, what to prioritize, and what to ignore.
- Live AI demos tailored to your industry
- Group exercises — every leader builds something
- Shared vocabulary and mental models
Full-Day Workshop
The complete experience. We go from big-picture AI strategy down to hands-on building. Your team leaves with real outputs: use cases, prototypes, and a 30-day plan.
- Everything in the half-day
- Hands-on building sessions per function
- 30-day AI activation plan, co-created
Tailored Program
For organizations that want ongoing transformation, not a one-time event. We design a custom curriculum around your team's specific goals, tools, and timeline.
- Custom curriculum design
- Multiple sessions over weeks or months
- Accountability and follow-up built in
Concrete outcomes, not a motivational talk.
Every leader leaves with a personal AI use case.
Not a vague idea — a specific, scoped workflow they can start implementing on Monday. Grounded in their actual role and responsibilities.
Your team has a shared vocabulary.
Half the challenge of AI adoption is alignment. After the workshop, everyone speaks the same language — agents, prompts, workflows, and what's actually possible.
A 30-day activation plan.
We leave every session with a concrete next-steps document: who owns what, which tools to evaluate, and how to measure progress. No orphaned decks.
Built for the people who set the direction.
These workshops are designed for leadership — the people whose decisions determine whether AI adoption succeeds or stalls at the team level.
Hey, I'm Felipe.
I run multiple businesses. All built with AI agents handling everything from operations to customer support. Not as a flex, but because I genuinely believe this is the most powerful skill you can learn right now.
I created The Builder Generalist Program because I kept watching smart, driven people get stuck between "great idea" and "shipped product." The gap isn't talent. It's knowing how to go from zero to live. AI closes that gap, and I want to show you how.
I care about one thing: that you finish this course with something real. Something you built, something that works, something you're proud of. That's the whole point.
Let's talk about your team.
Felipe responds personally to every inquiry.